The creation and maintenance of a blog is a necessity for most businesses. Blogs allow businesses to be perceived as experts in a particular domain, and this greatly improves search rankings. In addition, blogs are the perfect engines to share content and engage users – thereby driving more traffic to a website. The key to successful blogging is to provide just enough information to entice people to click over to the website, where businesses have a much higher likelihood of closing sales and convert casual browsers into paying customers.
Social media integration
With the release of the past two major Google algorithm updates – Panda and Penguin – social media integration is no longer a luxury but is now an absolute necessity. Search rankings on now based on the amount of engagement created through social media platforms, in addition to site content, page structure and backlinks. The platforms of Facebook, Twitter, Pinterest and Google+ all provide an environment for businesses to engage uses, who in turn share this information and allow businesses to reach an audience that was never before available.
It is not sufficient to simply create social media accounts – it is equally important to provide an environment for users to easily share content using their social media platform of choice. This process is called social bookmarking and is often synonymous with the Facebook ‘Like’ button (or the Google +1). It is important to create social bookmarking links on all core pages of a website and blog – thereby providing a one-click mechanism to share content with other users.
Creating engaging content
Setting up social media accounts is simple. Posting regularly to these accounts is also simple. The key to success with social media integration is the ability to engage uses by creating content that they will want to share. The more engaging the content, the more it will show up on user’s profile pages – and the more this will drive visitors to the company’s website – which is always the ultimate goal. Our strategies help businesses put together social media campaigns that are both informative and engaging.